How to install Google AdWords conversion tracking on Shopify and set up the tracking system

How to install Google AdWords conversion tracking on Shopify and set up the tracking system

There will be a lot of moving components when you first launch an online business. You'll spend a lot of time creating the products or refining your service, including time collecting images, writing descriptions, setting up the technical aspects, and finding out how to attract clients through creating a marketing strategy. Additionally, for eCommerce firms using Shopify, running advertisements can provide you exposure akin to a shop, and it is becoming more complicated every day.

As a result, I'll explain and provide you instructions on how to set up Google AdWords conversion tracking and add the Google Adwords conversion tracking tag to your website in today's article on how to install it on Shopify. Prior to starting, confirm that you set up conversion monitoring for your website in accordance with the guidelines.


Create a conversion action in Google Ads in step one.


Follow the directions provided by Google Ads to create a conversion action as the first step in configuring conversion tracking for Google Ads. The most common conversion action is tracking sales, which can be done by setting the category to Purchase/Sale and the value to Use different values for each conversion. This will allow you to determine how effective your advertising is at generating sales for your online store. You only need to click Create to continue after you have finished creating your conversion activity.


The second step is to install the global site tag.

The global site tag needs to be installed in your Shopify theme code after you've finished creating a conversion action.


Install the event snippet as the third step.


The global site tag has been finalized, right? The event snippet should now be added to your checkout page as the following step. The event snippet will track conversion whenever someone clicks one of your adverts, and after that they will arrive at the checkout page for your online store.


Turn on the conversion value in step four.

You will have varying conversion values depending on the conversion action that you are tracking on your online store. As an illustration, consider Ted running two different Google Ads campaigns for his clothing store. Both of them are specifically for his collection of watches and jeans. On his online store, both of the advertisements have generated the same number of clicks and sales, and the watch collection advertisement will generate more revenue for him. Due to the fact that buyers who click on the advertisement typically buy more expensive goods, the value is larger. Ted makes his spending choices for his advertising budget using this information.

Watch more here: install google ads conversion shopify

Related article: How dropshipping from amazon to shopify

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